Page 27 - BKT Annual Report 2024 EN

Retail Banking

Directorate

2024 has been a successful year as retail

loan portfolio has grown in nominal terms

with 14.19%. As a result, the market share

for retail loans has been increased to

18.86%.

During 2024, retail loan disbursements increased acceptance. Acquiring business has developed and
around 21% compared to 2023. During 2024 the grown beyond all expectations by capturing more
product of 100% financing has continued to be quite than 50% of the market both in terms of POS terminal
active both in local and foreign currency. To be more number and volume. Total POS volume had a growth
innovative in the market and to adapt more to customer by reaching a total of 372 million-euro, almost 20%
needs, in the range of mortgage products the bank increase compared with last year figures. The pos
offers, a new mortgage product has been launched terminal number exceeded 10,000 all over Albania
“Interest Only-Mortgage”. This product offers to the sustaining the number 1 position in the market. Same
customers the possibility to pay up to 7 years only significant growth occurred on Debit card side as the
interest component and then amortize period and 0% trend of using debit card product not only for cash
prepayment commission during the lifecycle of the transactions but also for shopping online and offline
loan. For loans purchased from other banks we have shifted significantly. Meanwhile, BKT has maintained a
reviewed and facilitated the procedures, terms and leading position in the credit card market overall.
conditions by offering 0% commission rate for any loan
transfer. In terms of new developments and improvements, just
like debit cards, Pre-Personalized cards will also be
On the automatization side, 2024 marked several issued for credit cards. This new flow is closely related
achievements in consumer lending. Since the beginning with the Card delivery time and reducing the issuance
of the year has been possible to offer automatic loan and delivery of cards together with account opening
approval process for uncollateralized consumer loans to a couple of minutes. Also, in the framework of new
by reducing the minimum manual interventions and developments, we have begun developments to
loan processing time. This has had a positive impact in launch the new debit and credit card products, which
the increase of retail consumer loans over 50%. By the is the virtual card. Virtual card will come to the aid of
end of second quarter of the year, it has been possible customers who use cards for ecommerce transactions
to offer automatic approval process for Credit Cards and it will reduce the cost of plastic card production as
product. Next in line for the automatic decision-making well as its personalization.
process are Credit Cards secured with Pledge of
Amount and Cash Collateralized Loans. In order to help customers in managing the use of cards
as efficiently as possible in case of suspicion of card or
During 2024 BKT has successfully held the market data theft, the temporary blocked and reactivation of
leader position in terms of card payments and pos debit and credit cards is on production on BKT Smart.

ANNUAL REPORT 2024 27